About Us
About Us
WHO WE ARE
AF Optima Consulting Ltd is an advisory firm that works with organisations facing complex decisions, performance pressure, or seeking to validate and refine their current strategies and execution. We bring together experienced practitioners who understand how institutions operate in practice. Our focus is straightforward: to define what needs to be done and ensure it can be carried through effectively. Many strategies are sound on paper but fall short in execution. The gap is rarely the idea; it lies in how the organisation is structured and enabled to deliver. We work at that critical point where direction, structure, and execution meet so decisions are clearer and results are realised in practice, not just in plans.
VISION
To be the trusted partner to organisations seeking to perform better, adapt quickly, and remain relevant.
MISSION
To support organisations with practical advisory, strengthen how they operate, and enable leaders to deliver consistent results.
LEADERSHIP
Our leadership, team comprising two Managing Partners providing overall strategic direction and client oversight.
Ms Nana Ama Poku serves as Managing Partner at AF Optima Consulting Ltd responsible for strategy execution, business development, measurable client impact and sustained commercial success. She brings on board 24 years of extensive cross-functional experience in Banking and Development including senior executive management roles with a strong track record of driving institutional growth. Read more
Dr. Dr. Francis Mensah Sasraku serves as Managing Partner at AF Consulting Ltd bringing nearly three decades of distinguished, cross-sector experience spanning Financial Services, Energy and Manufacturing. He is responsible for the firm's operations, growth strategies, advisory priorities, and ensuring consistent high-impact client centred solutions. Read more
Ms Nana Ama Poku serves as Managing Partner at AF Optima Consulting Ltd responsible for strategy execution, business development, measurable client impact and sustained commercial success. She brings on board 24 years of extensive cross-functional experience in Banking and Development including senior executive management roles with a strong track record of driving institutional growth. Read more
Dr. Dr. Francis Mensah Sasraku serves as Managing Partner at AF Consulting Ltd bringing nearly three decades of distinguished, cross-sector experience spanning Financial Services, Energy and Manufacturing. He is responsible for the firm's operations, growth strategies, advisory priorities, and ensuring consistent high-impact client centred solutions. Read more
Expert Collective
They are supported by a collective of expert practitioners with deep, hands-on experience in organisational transformation. Together, this structure combines focused leadership with specialist capability, ensuring client engagements are grounded in senior judgement and practical execution expertise.
Why AF Optima
How we work. What you can expect.
You work with people who have done the job not just advised on it. This is reflected in how issues are understood and how decisions are approached.
Strategy, execution, and leadership are treated as one integrated challenge, not separate parts. This avoids gaps between decisions and delivery.
Every organisation is different. We shape our work around your reality what will work, what will not, and what needs to change.
We do not step away after recommendations. We remain involved where it matters ensuring plans are carried through and results are delivered.
The focus is not on short-term gains. We work towards outcomes that endure improvements that continue beyond the engagement.
Sectors
Financial Services
– Banking (Retail, Corporate, Digital)
– Pension Funds
– General and Life Insurance
– Capital Markets
– Private Equity and Venture Capital
– Fintech and Digital Finance
– Non-Banking Financial Institutions
– Allied Financial Institutions
– Development Finance Institutions
Public Sector & Government
– State Owned Enterprises
– Regulators and Policy Institutions
Energy
– Upstream
– Midstream
– Downstream
Infrastructure, Transport, Logistics
– Transport
– Logistics & Supply Chain
Consumer, Retail & FMCG
– Fast Moving Consumer Goods (FMCG)
– Retail (offline & e-commerce)
– Consumer Services
Technology, Media & Telecommunications
– Technology & Digital Platforms
– IT & Digital Transformation
– Data & Analytics
Industrial & Manufacturing
– Manufacturing, Processing, Agribusiness and Agro-industrial Value Chains
Non-Profit, Development & NGOs
– International Development Agencies
– NGOs & Foundations
– Social Enterprises
– Impact Investing Organisations
Corporate Sector
– Law Firms
– Accounting and Audit Firms
– Corporate Conglomerates
– SMEs & Family Business
